04 Best Mobile Advertising Platforms For All The Digital Marketers Out There

Liam McLean
5 min readNov 17, 2020

Large number of people spend almost 06–07 hours per day on their mobile phones. Thus, advertising via mobile ad platforms is said to be an excellent opportunity for all the businesses out there to market their brand or products.

And that is not a surprising topic at all! We all know how conscious and particular we are about our mobile phone, social media life, and friends. But the fact that we can’t ignore the fact that mobile has also made way for businesses to grab a large number of customers.

There are plenty of mobile advertising platforms available, and digital marketers or businesses have been using those to earn money + loyal customers.

But, the question arises, what type of ads one can deliver?

Well, there are various ad types, but popular ones involve:

  1. Google Search Ads
  2. Instagram Ads
  3. Facebook Ads
  4. Mobile In-App Ads

One can deliver these ads by using any mobile ad platform, which is known as a mobile ad network. Two of the most prominent choices involve Google Ads and Facebook Ads. But to give them a tough competition, Instagram Ads have also come onto the track. Basically, a mobile ad platform works just like an intermediary between the advertisers and publishers who are seeking advertising real estate on the popular apps.

And here in this article, we will help you get detailed information on how the mobile ad platforms work, explore some of the top listed ad platforms, and how one can select the right platform for their business.

How Does A Mobile Ad Platform Works?

As we discussed earlier, mobile ad platforms are known as brokers between advertisers and publishers. Most of the top platforms, e.g., Facebook and Google offer an ad management board that helps you to build an account and manage all the ads yourself. There is no need to contact the advertiser directly in this situation, as you can easily access data on views, conversions, click-through-rates, etc. as the ad network records all of this information.

You can place an advertising campaign spend limit with various bid options to select from, such as CPM (cost-per-impression) or CPC (cost-per-click).

You can take the help of mobile advertising platforms to target a number of channels along with;

  1. Google Mobile Searches
  2. Instagram’s Mobile Feed
  3. Facebook’s Mobile Feed
  4. In-App Ads

Now, these platforms work in two ways:

  1. They allow publishers to sell advertisements and earn ad revenue.
  2. They enable advertisers to serve advertisements to possible customers and showcase their brand.

So, with the basics, let us take a look at some of the best platforms for mobile advertising.

Google Ads

With Google advertising, ads are displayed both on desktop and mobile devices. While using display ads, one can easily use mobile targeting to ensure the target is only on the phone/tablet users. Here, one can publish ads within apps, Google search results, and browsers.

Given below are the ad types one can use on mobile phones or tablets:

  1. Image and text ads.
  2. Video and image app promotion ads
  3. The True view ads for promoting apps
  4. The chief differentiator for Google Ads is its access to the popular search engine, which offers advertisers an opportunity to place their ads in front of a large audience.

Facebook Ads

Due to its broader user base, Facebook has remained to be the most used social media platform of all. It is well-known for its various Facebook ads targeting options, and now they all have given the advertisers a single choice to choose from the following ad types:

  1. Image Ads
  2. Slideshow Ads
  3. Video Ads
  4. Canvas Ads
  5. Dynamic Product Ads
  6. Carousel Ads

Instagram Ads

How can we not talk about the most popular and effective social media platform? Well, Instagram has been grabbing all the people of different ages from the whole world. Whether it’s about launching new, efficient features or making users entertained with the latest updates, Instagram never stops to be the WOW element.

Not only users, but businesses and influencers have even found ways to earn money through this excellent platform. It’s a great option to build your business by creating eye-catchy ads. Given below are the types of Instagram ads:

  1. Stories Ads
  2. Explore Ads
  3. Image Ads
  4. Video Ads
  5. IGTV Ads
  6. Collection Ads
  7. Carousel Ads
  8. Instagram Shopping Ads

Mobile In-App Ads

Nowadays, almost every app comes with ads and charges you for the version without advertisements. People hardly go for the premium version, i.e., they are forced to watch the showcased ads. But the type of in-app ads relies on the specific app you are using.

Types of In-app Ads:

  1. Overlay ads
  2. Push notifications
  3. In-app banners
  4. Rich media ads
  5. Post-click landing page ads
  6. Native ads
  7. Skippable and Non-skippable Video ads
  8. Full page interstitials ads

How Can Advertisers Select The Best Advertising Platform?

The most vital procedure while selecting the best ad platform is knowing who your buyer-persona is! Along with tailoring the ad.

  1. Where do most of the people spend their time?
  2. What sort of devices do they use?
  3. How do they search for the answers to their problems?

Once you are done getting answers to these questions, you will be able to advertise better and target efficiently.

Conclusion

With almost 5,000 mobile advertising platforms over there, it can really be a bit overwhelming to select platforms that are proper for your ad campaigns. So, it is your responsibility to look out for the best one. Anyways, this article can clear all your doubts on which of the ad platforms can be the right option for you to make money.

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