05 Terrific Black Friday Marketing Ideas To Skyrocket Your Sales Campaign
Marketers across the world are feeling crazy since the busiest shopping day of the year is just around the corner.
Talking about last year’s sales, various studies claimed that merchants earned nearly 3 billion as revenue, which is undoubtedly a huge achievement for Black Friday marketing records. Now in 2020, this event is not only turning out to be busiest but in a slightly different approach.
Amid the Covid-19 global pandemic, thousands of brick and mortar stores have shifted to online, and are looking to boost up their success rate. Thus, it’s a good bet to think about a surprising spike in revenue this year too.
To lend helping hands to marketers and get them ready for striking Black Friday Ever, we have compiled some strategies that indeed work. We also recommend businesses to find competitor ads on Facebook and get some ideas.
Establish Precise Email List For Black Friday
In 2020, we don’t think there are any marketers left who don’t know the power of email for driving more sales during the festive season. While email marketing gives fruitful results, businesses can’t leverage these benefits without creating a worthwhile list that comprises potential customers instead of random audiences.
Draft your strategies in a way that targets entire new customers who might be craving for an offer like yours. Make sure to deliver respective information in the form of pop-up notifications because these types of ads easily attract audiences.
For Example, consider displaying a message that says- “sign-up for our newsletter if you want to grab exciting Black Friday offers.”
Create Gift Guide For All Age-groups
For your online store, you can create multiple products- groups and give a specific name to all of them. In simple words, feature gift collection according to different age groups. Doing so eases up the entire gift-selection process for customers, and they no longer need to undergo confusion while choosing a perfect gift for themselves or others.
Some great example of gift guide you can use are:-
“Best wedding anniversary gift for your dear husband.”
“Buy a lovely gift for your partner”.
“Gift under $20”.
“Perfect gift for world’s Best Dad”.
Based on your product-type and collection, you can design attractive gift cards and then publish them over the site.
Announce Discount Offers With Suitable Discount codes
Rolling out discount offers, especially for Black Friday marketing, is one of the effortless approaches to bring more visitors to your store, whether online or offline. Make sure to attach a relevant coupon code along with offer details.
Now, with the technology boom, companies do not even waste time, effort, and money getting the coupon code printed. They solely find Competitors ads On Facebook and other renowned networking sites, follow the ongoing trend, and then publish downloadable code online, and also send it right to the inbox of leads.
Currently, almost every major company is busy presenting great offers on products and services. In the marketing & business niche, we must look out for PowerAdSpy. It is a leading tool that helps advertisers to find competitors ads on Facebook, and it has recently unveiled below offers for only new and expired users.
‘Flat 60% off on the yearly Palladium plan. Coupon code- BFD60”.
‘Up to 60% off on yearly plans available right now on PowerAdSpy’
‘Flat 50% off on all monthly plans. coupon code- BLF50’.
Schedule Your Ads, Including Pop-ups
It’s not just about our post, you are likely to hear thousands of recommendations saying that pop-up and quick ads can do a lot more than email targeting.
Regardless of your aim (which might be either redirecting visitors for informational news or encouraging them to buy your products), scheduling pop-ups for the various occasion will let you circulate desired offers during peak times.
Remember, your pop-ups must be eye-catchy enough to attract audiences as much as possible in less time.
Go Creative With Timing
Your business will surely get more loyal customers by applying an ‘odd one out’ approach to active campaigns. When everyone remains busy getting prepared for Black Friday, you can stand out by acting a bit early.
People nowadays don’t wait until Black Friday. Thus, Early Black Sales motivates them a lot more. Consider fetching interesting ideas from popular brands ruling out there.
Conclusion
No matter if you are seeking to scale up unique strategies for Black Friday Marketing, or merely wish to recreate existing ones, our hacks will prove helpful for you. Don’t forget to trigger scarcity on this biggest day by adding the ‘Limited’ word on every single offer.
