A Short Guide On How Does Facebook Retargeting Works

Facebook is, no doubt, a great platform to reach potential audiences in your market through effective promotion. Businesses across the world run their advertising campaigns on this popular social networking site and make every possible effort to stand out from their robust competitors.

Of the various alternatives of marketing available on Facebook, marketers adore ‘Facebook Retargeting’ the most. Using a remarketing strategy, brands can reach their targeted audience in less time as compared to doing advertisement from scratch.

Let’s figure out how Retargeting works.

What Does Retargeting Mean?

In plain words, retargeting is an act of stocking potential leads all over the web and presenting exciting offers before them until they convert into buyers.

It will be apparent with this example given below:-

‘Suppose you visit shopping sites like Amazon, Flipkart, or so on. Then, you proceed to check out various products, add a few to the cart, but don’t buy anything, and exit from the site after a couple of minutes. This way, that specific platform keeps your activities in records and displays offers based on your interests later anywhere on the web, whether through sidebars or banner ads.’

That’s not all a coincidence. Instead, things got planned in a manner for triggering leads and making them customers. You might not believe it, but In 75–80 % of cases, retargeted audiences end up buying from recommendations.

Facebook Retargeting is not much different from Google retargeting. The only difference is that Google rotates its ads across numerous platforms, whereas Facebook keeps it limited to it. The concept remains the same, which means visitors will look for ads based on their previous search in a more effective way than before.

Elements Of Retargeting On Facebook

Despite being identical to Google audience retargeting, Facebook relies on three main elements, namely:-

Customer List

Perhaps the most helpful Facebook-owned tool or any Facebook ad spy software has the power to draft out a comprehensive list of potential audiences who are likely to become loyal customers after a specified time.

This list comprises valuable details such as email addresses, geographical details, contact numbers, Age, and many more. You merely need to pull these details and upload the same to Facebook’s database. Facebook will do the rest.

Actions Via Apps

Snooping your targeted audiences’ app activities can reveal outstanding data for the business that possesses a registered app in the app store. Customers change their minds even after adding products to the cart. Whatever might be the reason, you can again try to captivate those audiences with better offers & discount schemes.

Website Traffic

Website traffic is the essence of remarketing. The more audiences will get redirected to your site, the better website traffic will become. Facebook allows marketers to place suitable filters using Pixel so that the Facebook ads target only the right audiences. For instance, when your business sells compacts, then you need to collect details of users searching for makeup products or cosmetics. Don’t worry! Facebook is quite intelligent, it will display retargeting ads before every user that is searching for cosmetic brands.

Why Should I Perform Retargeting?

Ask first- Why not?

“Remarketing is a Bliss”- that’s the statement of qualified Facebook experts in the majority. Rather than wasting time on researching from the start, brands would blindly go for collecting statistics from Facebook custom audiences.

Have more doubts? Well, Facebook currently has over 2 billion active users, and it makes it nerve-wracking for businesses to stand out. At this point, retargeting turns out to be a big help. No other method can be as easy as promoting brands in front of similar faces.

Just keep yourself in place of a person seeing someone on dating sites. Would you like to date a stranger or a friend who is no longer in your contact due to any reason? Probably the second one. Similarly, marketers also believe that connecting with familiar onlookers is far more effective than interacting with novices.

Winding Up With Facebook Retargeting

Each visitor coming to your site is an opportunity. Never lost your customers regardless of how difficult it seems.

Luckily, Facebook makes it easy as pie. Just embed the pixel, establish the event, determine correct audiences, and proceed to set up campaigns. Facebook retargeting brings numerous benefits that bring back interested buyers to your website.